Thank you Las Vegas, that was BEAUTIFUL

2 Oct

I can’t believe a week has already gone by from what can go down as one of the best weekends ever in Las Vegas. And that’s not because I’m saying so, that’s what friends, strangers, and the likes have told me.  A week ago this time the gates to Life is Beautiful were open, festival goers were filing in and SZA was just getting her set started. While I have been fortunate to have been a part of Life is Beautiful from its inception, there is something that never gets old and it’s seeing the smiles on people’s faces as they come to experience something you and an incredible team have been working day and night on.  All the planning, meetings, long hours for three days/nights of bliss for everyone who bought a ticket.  That’s why we do it and I wouldn’t have it any other way.

This year was truly special though, it just felt right and that outside of the hot, hot heat (sorry!) everything went along swimmingly with attendees marveling at all the art both new and old (can we talk about how badass the art program was this year? From the art motel featuring 50 Las Vegas artists to Bordallo II, Filthy Luker & Pedro Estrellas and more it was a site to see! The learning series for the second year in a row had every seat packed to hear from extraordinary individuals like Bill Nye, Coach Carter and Rosario Dawson.  The culinary villages were on point with not only delectable eats but sodded fields of fresh cut grass and shade to take a break and enjoy your noshing. And the music, of course I’m a little bias but c’mon STEVIE WONDER performed in Downtown Las Vegas.  It doesn’t get much better than that! But oh it did, from the biggest crowds we’ve ever had at the Ambassador Stage (Major Lazer, Snoop, Death Cab For Cutie, Twenty One Pilots, Atmosphere, GRiZ, Run The Jewels, Kygo and Chance the Rapper all had massive crowds), Imagine Dragons performed a very heartfelt show in their home town to a massive crowd, Brandon Flowers surprised the audience with The Killers!, Duran Duran captivated the corwd in ways we only dreamed they would, Weezer reminded festival attendees how many hit songs they have and of course Kendrick Lamar brought the heat and absolutely had the Las Vegas crowd going bananas at midnight on Monday morning!  The Troubadour stage was definitely a sight to see with outstanding production and some killer star in the making DJs (JAUZ, Wave Racer, SALVA, Mercer, The Magician).  There were killer sets from up and coming stars like Halsey and Andra Day to blistering sets from artists like Metric and BADBADNOTGOOD & Ghostface Killah, the list goes on and on.

I could write about this for days, and I will! But for now, I just wanted to send my personal thank you to anyone who attended Life is Beautiful.  I know how fortunate I am in the position I am in and I work hard every day to keep getting better but what makes the festival are all the people who buy tickets and put their faith in a team of strangers to produce an event that we hope you will enjoy and want to keep coming back to.  There are so many people behind the scenes working to make this the event for Las Vegas and have spent the last three years putting us on the map in the festival scope.  A HUGE shout out to #teambeautiful who made the festival possible and by far one of the best weekends I’ve experienced.

When you see the streets of DTLV come alive during Life is Beautiful there is a feeling of electricity shooting through your veins filled with energy and excitement. Friends and families and strangers gathering together for a weekend escape from everyday life all linked together by the universal language, music!  Life is Beautiful and hope you realize how true this is!  The best thing you can do is carry this mantra everyday in your lives and when we regroup for Life is Beautiful 2016 we can rejoice and make new memories together.

Until next year my friends!

Peace + Love + Music


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